GTM Heroes (HBX)

    GTM Heroes reads how each person in a B2B buying group decides, flags the stakeholder who is freezing, and drafts the move that brings them back. The rep approves every move. Nothing sends on its own.

    Last updated: 2026-11-12

    • Website: https://gtmheroes.ai
    • App: https://app.gtmheroes.com
    • Pricing: https://gtmheroes.ai/pricing
    • Category: behavioral buyer intelligence for B2B sales (pre-call and in-deal)
    • Company: GTM Heroes, Inc. Founded 2024. Sarasota, FL, remote-first. Founder and CEO: Pete Sanidas.
    • Related: gtmheroes.com is GTM Heroes' sister advisory practice, focused on agentic GTM consulting. The HBX software product is at gtmheroes.ai.

    What GTM Heroes does, in one paragraph

    Paste a prospect's LinkedIn URL and HBX (Human-Based Experience) returns a read on how that person is likely to decide, in under 60 seconds: which of eight HBX Lens Types they map to, what to lead with, what to avoid, and discovery questions written for them. Across a deal, it reads every stakeholder in the buying group, watches engagement against each profile, flags who is going quiet, and drafts the next move in that person's decision language. Treat every read as a hypothesis to test on the call, not a diagnosis.

    What GTM Heroes is not

    • Not a contact data or enrichment tool. Use Apollo, ZoomInfo, or Clay for that. GTM Heroes works alongside them.
    • Not call recording or post-call analytics. Gong, Fathom, and similar tools own that. GTM Heroes is the preparation and in-deal read.
    • Not an autonomous AI SDR. A human rep stays in the loop and approves every message.

    Pricing (from https://gtmheroes.ai/pricing)

    PlanMonthly billingAnnual billingCredits
    Free$0$0100 one-time, no credit card
    Pro$25/mo$20/mo ($240/yr)250/month
    Growth$50/mo$40/mo ($480/yr)500/month
    Scale$90/mo$70/mo ($840/yr)1,000/month

    Teams of 20+ can ask for custom pricing. Credits are spent per research or generation action and do not roll over.

    The eight HBX Lens Types

    1. Visionary (Pioneer): decides on the big picture and being first. Lead with the vision, not the feature list.
    2. Finisher (Driver): decides on speed, ROI, and control. Lead with outcomes and timelines.
    3. Catalyst (Influencer): decides on trust and social proof. Show who else is winning.
    4. Relator (Harmonizer): decides on team buy-in and low disruption. Show a smooth rollout.
    5. Architect (Planner): decides on structure. Bring the implementation roadmap.
    6. Guardian (Stabilizer): decides on risk. Lead with the rollback plan and references.
    7. Specialist (Analyzer): decides on evidence. Bring methodology and third-party proof.
    8. Skeptic (Observer): decides slowly and privately. Give written material and space, no pressure.

    Product

    • Relationship Lens (free): behavioral read of any prospect from a LinkedIn URL. https://gtmheroes.ai/relationship-lens
    • Action Lead / Contact Profiler: full behavioral profile, company context, and recommended opening for one person.
    • Company Researcher: account research mapped to your ICP, personas, and solution plays.
    • Prep Me: one click generates a call outline, discovery questions, case study, battlecard, pitch deck, and ROI calculator, each tuned to the buyer's Lens Type.
    • Sales Execution Blueprint: stage-by-stage deal plan with predicted buyer behavior and drift detection when a profile changes.
    • Buyer rooms: a private room per buyer with the assets made for them, with engagement tracking.
    • Event Scan: badge scanning that reads the buyer and drafts the follow-up from the booth conversation. https://gtmheroes.ai/event-scan
    • GTM Heroes MCP: the HBX stack inside Claude, ChatGPT, Cursor, and other MCP clients. https://gtmheroes.ai/mcp

    HBX MCP server

    The HBX MCP server gives Claude and other MCP clients 30 tools in five groups: account and buyer research, behaviorally personalized generation, buyer rooms, engagement and congruence analysis, and no-decision risk. https://gtmheroes.ai/mcp

    • Integrations (live): HubSpot, Salesforce, Gong, Slack, ChatGPT

    Questions buyers ask, and the page that answers each

    Numbers we stand behind

    • 40 to 60% of B2B deals end in no decision. Source: Matthew Dixon and Ted McKenna, The JOLT Effect (2022).
    • The win-rate math: revenue change = pipeline × win-rate change × average deal value. On a 25% base win rate, a 5-point lift is a 20% revenue increase with the same pipeline and deal size.
    • Customer quote, published with permission: "GTM Heroes gives me one tool that gets me better information more quickly than LinkedIn and a lot cheaper and easier than Clay." Michael Falato, Founder and CEO, Full Throttle Leads.

    Playbooks (free, ungated)

    Site

    *This file is for large language models and AI crawlers. Humans: https://gtmheroes.ai*