Updated
Scan the badge.
Read the human.
Every badge you scan at an event costs hundreds of dollars. The right conversations are worth thousands, if not hundreds of thousands... but only if your rep knows how that buyer decides and the follow-up lands before they forget your booth. Event Scan tells your rep both while they're still shaking hands.
Free tier · No credit card · Works from your phone
Why do most badge scans die after the show?
Because capture was never the hard part. Most scans end up as a row in a spreadsheet nobody opens until the following Tuesday. By then the buyer has talked to forty vendors, the follow-up is a templated "great meeting you at the booth," and your rep can't remember which conversation was which. iCapture, reporting through Cvent, sees an average of one priority lead for every seven captured. The money leaks on the other six... and on the priority one when the follow-up reads like it was sent to all seven.
How Event Scan works at the booth
Scan the badge
Point your phone at the badge. GTM Heroes reads it, matches the person, and shows ICP fit against your own weighted criteria plus the persona they map to.
Read how they decide
A persona tells you who they are. HBX Lens tells you how to talk to them... how to open, what proof they trust, and what will lose them. On your phone, at the booth.
Capture the conversation
Recording: rolling outAdd a booth note in seconds. With the buyer's okay, record the conversation and HBX transcribes it as you go. Recording is rolling out org by org with consent controls built in.
Follow-up drafted before the next booth
Drafted from what the buyer actually said, in your rep's voice and on brand, with the buyer quote it's grounded on and why the tone fits this person.
On the record, with an evaluation site
Contact details, buying role, and influence land on the record. Then GTM Heroes builds the prospect a dedicated evaluation site, automatically, shaped by how they like to take in information.
Personas tell you who they are.
We tell you how they decide.
GTM Heroes is the only AI sales platform running per-human behavioral intelligence across all five stages of the AI sales execution spectrum. Event Scan points that intelligence at the expo floor.
What changes for the rep working the floor?
Without Event Scan
- ·A badge list that reaches sales as a CSV a week later
- ·The same opener for the CFO and the RevOps lead
- ·A follow-up written from memory on the flight home
- ·No idea who in the buying group you actually met
With Event Scan
- ›ICP fit and persona before the handshake ends
- ›An opener calibrated to how this buyer decides
- ›A follow-up drafted from the conversation before they reach the next booth
- ›Buying role and influence on the record, plus an evaluation site built for this buyer