Cookie Policy

    Last updated: July 17, 2026

    What Are Cookies

    Cookies are small text files stored on your device when you visit our website. They help us provide a better user experience and understand how our service is used.

    Essential Cookies

    Required for the website to function. These include session cookies, authentication tokens, and security cookies. They cannot be disabled.

    Analytics & Tracking Cookies

    Help us understand how visitors interact with our website, including which companies are evaluating our product. These tools track page views, session duration, and resolve visitor IP addresses to company-level information.

    Where you are located in the EU, UK, EEA, or Switzerland, we set analytics and visitor-identification cookies only after you grant analytics consent through our cookie banner.

    Elsewhere, we set them on the basis of our legitimate interest in understanding which companies are evaluating our product. You can opt out at any time using the Cookie Preferences link in our footer. If we cannot reliably determine your location, we treat you as though you are in the EU and ask for your consent first.

    To apply the correct rules, we determine your approximate country from your IP address. This determination happens on our own servers, is used only to decide which consent rules apply to you, and is not stored.

    We use the following third-party tools for analytics and visitor identification:

    Marketing Cookies

    Used to deliver personalized outreach and measure campaign effectiveness. These cookies are only activated when you explicitly opt in through our cookie banner or consent forms.

    AI-Powered Communications

    When you use our Relationship Lens tool and provide your contact information, you may opt in to receive marketing communications from GTM Heroes. These communications may be generated and/or delivered using artificial intelligence, including AI-composed emails, SMS messages, and AI-powered voice calls. This consent is separate from cookie consent and is collected explicitly at the point of data submission.

    Managing & Withdrawing Consent

    You can change your cookie preferences at any time using the Cookie Preferences link in our website footer, which reopens this consent panel. From there you can withdraw analytics or marketing consent, or opt out of visitor identification.

    To withdraw consent for AI-powered marketing communications, email [email protected] or use the unsubscribe link in any communication you receive.

    Note that disabling essential cookies may affect website functionality.