Every Monday, we build a real GTM Heroes agent. Live. You watch it work.
No slides. No theory. No future-of-selling keynote. Each Monday we put the behavioral layer of GTM Heroes on screen and run a real build on a real deal, then hand you the skill to run it yourself.
Missed Episode 1? The Deal-Drift build is on demand below, recipe included.
Why you'd actually show up
Most GTM content is top-of-funnel theory written by people who haven't carried a number in years. Frameworks, the era we're in, predictions. GTM Heroes does the opposite.
Each Monday we take one real job your revenue motion has to do and build the GTM Heroes agent for it on screen. You see the prompt, the logic, the misfires, and the fix, then you walk away with the actual skill file to run it in your own Cowork. The thread through every build is the one thing the AI stack cannot fake: reading the specific human you are selling to, not the persona bucket.
Behavioral Profiling
You sell the way you would want to be sold to. That is exactly why you lose. There are eight decision styles across a buying committee and you cannot shapeshift across them on instinct, so you default to your own and aim a good pitch at the wrong person. We build the agent that reads the specific human first, then the agent that reads them before you have said a word.
Reads the buyer after the fact
Connect your CRM, Gmail, and calendar in Cowork. Build an agent that reads how a buyer actually showed up in the deal: their words, what they fixate on, where the language went passive. Useful, and close to what conversation-intel tools do off a transcript. But the first call already happened blind.
Reads the buyer before you speak
Add the GTM Heroes MCP. Now it profiles the buyer before the first message, reads their behavioral Lens, forecasts where they will freeze the deal, and hands you the opener tuned to how they decide. Reading the human before the first touch, not after... activity data cannot do that.
Same buyer, read two ways. Stage 1 tells you how they showed up. Stage 2 tells you how they will decide before you have spoken, and exactly what to open with. We run both live, back to back.
Deal-Drift Detection
The committed-forecast deal that is already dead while your CRM shows it green. We built the agent that catches it, then the agent that explains why the human went quiet. Watch the full build and take the skill file.
The problems we're rebuilding around
A new build every Monday, aimed at the places deals quietly die.
The series
More every Monday through the summer.
How it works
Drop your email below. Takes 30 seconds. Free, no card.
We email you the private premiere link and a calendar hold for Monday, 1pm ET.
Watch the build live, I'm in the chat the whole time. The replay and the skill file (SKILL.md) land in your inbox the same day.
Save your seat for Episode 2
Monday, July 6 at 1pm ET. Behavioral Profiling, built live. Register once and you are on the list for every Monday after, and you get the Episode 1 replay in your inbox now.
Prefer the standalone form? Register here instead.