Most deals don't die to a competitor... they die inside the buying group. We read how each stakeholder actually decides, so no-decision and closed-lost stop eating your forecast.
THE READ on every stakeholder · THE FREEZE FORECAST before the stall · THE UNFREEZE MOVE that gets it signed
Free tier · No credit card · Setup in 5 minutes
Built for sellers tired of generic playbooks.
of forecasted B2B deals end in no-decision. Not a competitor... inaction.
stakeholders in the average 2026 B2B deal. Each one decides differently.
of win rate compounds into roughly 20% revenue growth on the same pipeline.
WHAT THE CRM SAYS
"Closed-lost... no decision. Budget priorities shifted. Revisit next quarter."
WHAT ACTUALLY HAPPENED
"The champion needed a risk story for her CFO. She got a vision deck. She stopped returning calls because she had nothing safe to forward."
Personas are demographics wearing a trench coat. Titles, industries, firmographics... none of it tells you why this specific human freezes at the moment of decision.
The persona playbook
The live read
Same product. Same rep. Completely different pitch. That's the difference a read makes.
Visionaries are driven by possibility. They want to see the big picture, the market disruption, the future state. Lead with ROI narratives and they tune out.
Rep example
Specialists need evidence. They want structured proof, benchmarks, and methodical comparison. Pitch vision first and they see risk.
The agentic stack can send ten thousand touches before lunch. Not one of them can read the human who went quiet in week six. HBX isn't another agent doing more volume... it's the behavioral layer that reads how each stakeholder actually decides, whoever (or whatever) is running the deal.
HBX maps how each human in the buying group processes information, weighs risk, and actually decides. Not their title. Their wiring.
Engagement signals plus behavioral profile equals a forecast of who's about to stall the deal... before the CRM stage ever moves.
The one action, in that stakeholder's decision language, that gets a frozen deal moving. Delivered mid-deal, not in a post-mortem.
The deal didn't go dark. A stakeholder you misread went quiet. HBX shows you which one, and what to do about it. Deals stop stalling... and the +5 points of win rate show up on the same pipeline you already have.
Forget 10-page "AI research" documents nobody reads. HBX delivers actionable behavioral nudges at the exact moment you need them.
Real-time prompts calibrated to your prospect's behavioral profile. Ask the right questions in the right order.
Slide sequencing and talking points dynamically reordered to match how your buyer processes information.
Pricing frames, risk language, and urgency cues tuned to the prospect's decision-making style.
The average 2026 B2B deal involves 5.5 stakeholders. HBX reads how each stakeholder actually decides and tailors your approach to each one.
Alignment scores reflect HBX behavioral-style match against archetype-specific playbook outputs. Eval methodology available on request.
GTM Heroes fits into your existing stack, not the other way around. Deploy in hours, see impact in days.
Native HubSpot sync, live with design partners. Salesforce integration built, in design-partner testing. Additional CRMs on the roadmap.
SOC 2 in progress. Your data stays yours. Zero-retention AI processing.
Track behavioral alignment scores, conversion impact, and rep performance in real-time.
HBX improves with every interaction. Models calibrate to your specific ICP and vertical.
Run HBX research, profiling, and battlecards directly from Slack with /gtm commands. No context-switching.
"Founding-rep testimonials landing soon — ask us in your first call."